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Wimbledon technology garden

Our sporting tech is blooming marvellous

For 30 years,  IBM has been the official supplier of Information Technology and consultant to the All England Club and The Championships, Wimbledon. We are proud that it is our technology and expertise that supports Wimbledon to help players, coaches, journalists, broadcasters, and fans around the world.

This year, we created The IBM Technology Garden. It's inspired by the vast amount of data that IBM generates and processes at Wimbledon, as well as the club's motto: "Tennis in an English Garden." A large screen displays five digital flowers, and each design is informed by a subset of the many live data feeds collected by IBM during the tournament, including the AI Highlights tool.

That tool watches every single match at Wimbledon, and uses IBM Watson to identify exciting moments. It uses visual and audio recognition with statistical analysis of the points as they are played - detecting crowd excitement, player gestures, and important game points, to help the media team produce the video highlights you see on TV and social within minutes.

Our Lab technologies have been part of Wimbledon over the decades. They include QRadar Advisor with Watson identifying potential threats; SPSS Statistics gaining insights into match performance with IBM SlamTracker; our Emerging Technology solution for natural language conversations Q&A about the event; the Cognitive Social Command Centre analysing social media discussions; and our #WhatMakesGreat analysis of champion performance based on decades of unstructured data plus player and coach experience.

One year, our IBM Seer app even allowed tournament-goers to “see through the walls” of Wimbledon’s main courts with Augmented Reality! 

Come and see what we shared with members of the public at this year's Wimbledon kiosk, and talk to our experts about the many ways we have supported The Championships over three decades. 


IBM UK Lab Campus, Hursley,
Winchester, Hampshire,
SO21 2JN
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